With over 20 years of dedicated service at Prudential, Jocelyn Loh is a trusted and accomplished Associate Financial Services Manager. She began her journey as a Financial Consultant and steadily advanced through various roles, eventually becoming a Master Financial Consultant before moving into leadership. Her experience and commitment to excellence have shaped her into a well-respected figure in the financial services industry.

Jocelyn is a proud recipient of the Prudential Service Mark Consultant recognition — an honour that reflects her commitment to delivering the highest standards of professionalism and service to her clients. This distinction signifies her dedication to going above and beyond in ensuring every client receives a meaningful, reliable, and caring experience.

Throughout her career, Jocelyn has been passionate about helping young families build strong and resilient financial portfolios. She focuses on protection planning, retirement strategies, and education funding — ensuring that families are not only prepared for the future but also protected when the unexpected happens. Her goal is to give families peace of mind, knowing that they can remain financially secure even during life’s most difficult moments.

She finds deep fulfillment in standing by her clients during times of need, especially when guiding them through the claims process. These are the moments that truly highlight the value of proper planning — and the trust she’s built with the people she serves.

Jocelyn has also achieved numerous industry accolades, including:

• Five-time MDRT (Million Dollar Round Table) qualifier

• Court of the Table (COT) recipient

• Quality Club (QC)

• Quality Club Elite (QCE)

• Star Club (SC)

Known for her warm and genuine approach, many of her clients have become long-term friends — a testament to the strong relationships she builds.

Now in a leadership role, Jocelyn is deeply committed to developing the next generation of financial consultants. She actively mentors her team, guiding them not just in technical knowledge, but in building values-based, client-first practices. She believes in leading by example — demonstrating resilience, empathy, and excellence in every aspect of her work.

As a leader, Jocelyn fosters a collaborative and empowering team culture where consultants are encouraged to grow with purpose and confidence. Her goal is to inspire her team to make a real difference in people’s lives — just as she has for over two decades.

Her mission remains clear: to help families protect their wealth, plan confidently for the future, and live with peace of mind through every stage of life — and to shape a team of professionals who will carry that same mission forward.